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An impact reading list


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What’s in here?

This bibliography contains a smattering of pieces, long and short, that are relevant to the study of media impact. From blog posts and case studies to fully-developed frameworks for analysis, reading selections from this list should quickly get you up to speed with the field.

Where do I start?

There are so many good pieces in here, but these are three of my favorites:

Can I add something?

Sure! Just go here and edit the document using Draft – a great new tool for versioned writing. Once you add something, I’ll update this website to reflect those changes.

This format is ugly!

I know, I’m horrible at design. Feel free to take all these links and make something pretty and more useful!

Impact Reading List

Abelson, Brian, “HI Score: Towards a new metric of influence,” June 27, 2012. http://harmony-institute.org/therippleeffect/2012/06/27/hi-score-towards-a-new-metric-of-influence/

Ad Council, “Overview of Ad Council research & evaluation procedures,” Ad Council, Date Unknown. http://www.adcouncil.org/Impact/Research/Overview-of-Ad-Council-Research-Evaluation-Procedures

Anderson, C.W. et al, “Post-Industrial Journalism: Adapting to the Present,” Tow Center, Fall 2012. http://towcenter.org/wp-content/uploads/2012/11/TOWCenter-Post_Industrial_Journalism.pdf

Barrett, Diana and Leddy, Sheila, “Assessing Creative Media’s Social Impact”, The Fledgling Fund, December 2008. http://www.thefledglingfund.org/wp-content/uploads/2012/11/Impact-Paper.pdf

Blakely, Johanna (Norman Lear Center), “Research study finds that a film can have a measurable impact on audience behavior”, February 22, 2012 http://www.learcenter.org/pdf/FoodInc.pdf

Blakely, Johanna, “TedX Phoenix – Movies for a change”, February 12, 2012. http://youtu.be/Pb0FZPzzWuk

Bornstein, David, “Why we need solutions journalism,” Skoll World Forum, 2012. http://skollworldforum.org/debate-post/why-we-need-solutions-journalism/

Brock, Andrea, et al./ Center for Effective Philanthropy, “Room for Improvement: Foundations’ Support of Nonprofit Performance Assessment,” 2012 http://www.effectivephilanthropy.org/assets/pdfs/Room%20for%20Improvement.pdf

Caulkin, Simon, “The rule is simple: Be careful what you measure”, February 9, 2008. http://www.guardian.co.uk/business/2008/feb/10/businesscomment1

Chinn, Dana et al., “Measuring the online impact of your information project”, Knight Foundation / FSG Social Impact Advisors, May 31, 2011. http://www.knightfoundation.org/media/uploads/publication_pdfs/Measuring-the-Online-Impact-of-Information-Projects-092910-FINAL_1.pdf

Clark, Jessica, “Find needs and five tools for measuring media impact,” May 11, 2010. http://www.pbs.org/mediashift/2010/05/5-needs-and-5-tools-for-measuring-media-impact131.html

Clark, Jessica and Van Slyke, Tracy, “Investing in Impact”, The Center for Social Media, May 12, 2010. http://www.centerforsocialmedia.org/sites/default/files/documents/pages/Investing_in_Impact.pdf

Clark, Jessica and Abrash, Barbara, “Social justice documentary: Designing for impact,” Center for Social Media, September 2011. http://www.centerforsocialmedia.org/sites/default/files/documents/pages/designing_for_impact.pdf

Community Wealth Ventures, “How nonprofit news ventures seek sustainability”, Knight Foundation, October 2011. http://www.knightfoundation.org/media/uploads/publication_pdfs/13664_KF_NPNews_Overview_10-17-2.pdf

Channel 4 BritDoc Foundation, “Evaluation”, http://britdoc.org/real_good/evaluation

Duros, Sally, “Impact counts for hyperlocal news, but how to count it?”, August 6, 2012. http://www.blockbyblock.us/2012/08/06/impact-and-what-it-is-for-community-and-hyperlocal-news/

Fisch, Shaolm M. and Truglio, Rosemarie T., “G is for growing: Thirty years of research on children and Sesame Street,” Children’s Television Workshop, 2000. http://www.amazon.com/Growing-Thirty-Research-Children-Communications/dp/0805833951

Fox, Steve, “Why are we spending so much time ‘Measuring the Impact of Journalism?’” March 30, 2012. http://umassjournalismprofs.wordpress.com/2012/03/30/why-are-we-spending-so-much-time-measuring-the-impact-of-journalism/

FSG Social Impact Advisors/ John S. and James L. Knight Foundation, “Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders,” 2010. http://www.fsg.org/tabid/191/ArticleId/428/Default.aspx?srpush=true

FSG Social Impact Advisors/ John S. and James L. Knight Foundation, “IMPACT: A practical guide to evaluating community information projects,” February 2011. http://www.knightfoundation.org/media/uploads/publication_pdfs/Impact-a-guide-to-Evaluating_Community_Info_Projects.pdf

Gates, Bill, “My Plan to Fix The World’s Biggest Problems”, Wall Street Journal, January 25, 2013. http://online.wsj.com/article/SB10001424127887323539804578261780648285770.html

Gates Foundation, “A Guide to Actionable Measurement,” 2010. http://www.gatesfoundation.org/learning/Documents/guide-to-actionable-measurement.pdf

Gigli, Susan, “What Is ‘Disruptive Metrics’”, March 20, 2013. http://www.intermedia.org/2013/03/20/what-is-disruptive-metrics/

Gill, Kathy E., “Carnival of Journalism: How To Measure What Matters?”, April 4, 2012. http://wiredpen.com/2012/04/04/carnival-of-journalism-how-to-measure-what-matters/

Gordon, John, “See, say, feel, do: Social media metrics that matter,” Fenton, Date Unknown. http://www.fenton.com/resources/see-say-feel-do/

Graves, Lucas, “Traffic Jam: We’ll never agree about online audience size,” September 7, 2010. http://www.cjr.org/reports/traffic_jam.php?page=all

Graves, Lucas et al., “Confusion online: Faulty metrics and the future of digital journalism,” Tow Center, September, 2010. http://brianabelson.com/assets/impact_papers/faulty_metrics.pdf

Green, Daniel, “Eyeballs and Impact: Are we measuring the right things if we care about social progress?,” Skoll World Forum, 2012. http://skollworldforum.org/debate-post/eyeballs-and-impact-are-we-measuring-the-right-things-if-we-care-about-social-progress/

Harmony Institute, “Waiting for Superman: Entertainment evaluation highlights”, Harmony Institute, May 2011. http://harmony-institute.org/wp-content/uploads/2011/07/WFS_Highlights_20110701.pdf

Heedy, Lucy and Keen, Sara, “SROI for funders,” New Philanthropy Capital, September 2010. http://www.thinknpc.org/?attachment_id=815&post-parent=4924

Hickman, Blair et al., “Best of MuckReads 2012”, ProPublica, December 31, 2012. http://www.propublica.org/article/best-of-muckreads-2012

International Center For Journalists, “An evaluation of the Knight International Journalism Fellowships”, ICFJ, Date Unknown. http://www.knightfoundation.org/media/uploads/publication_pdfs/Evaluation_of_Knight_ICFJ_Fellowships_final.pdf

International Center For Journalists, “Evaluation field manual and tools for the Knight International Journalism Fellowships”, ICFJ, January 2011. http://issuu.com/kijf/docs/icfj_knight_international_evaluation_manual

Johnson, John, “A New Approach to Making Films That Matter,” January 11, 2013. http://www.good.is/posts/a-new-approach-to-making-films-that-matter

Karlan, Dean et al., “More than good intentions: How a new economics is helping to solve global poverty”, Dutton, 2011. http://www.amazon.com/More-Than-Good-Intentions-Economics/dp/052595189X

KETC, “Facing the mortgage crisis: People, connections, resources”, Spring 2008. https://mediaengage.adobeconnect.com/_a938034862/p90449908/

Kohavi, Ron, et al., “Trustworthy online controlled experiments: Five puzzling outcomes explained”, Microsoft, 2012. http://www.exp-platform.com/Documents/puzzlingOutcomesInControlledExperiments.pdf

Kramer, Mark and Kania, John, “Collective Impact”, Stanford Social Innovation Review, Winter 2011. http://www.fsg.org/tabid/191/ArticleId/211/Default.aspx?srpush=true

Kristof, Nicoholas D., “Getting smart on aid,” May 18, 2011. http://www.nytimes.com/2011/05/19/opinion/19kristof.html?_r=1&partner=rssnyt&emc=rss

King, Gary et al., “Matching as nonparametric preprocessing for reducing model dependence in parametric causal inference,” Political Analysis 15:199–236, 2007. http://gking.harvard.edu/files/gking/files/matchp.pdf

Linch, Greg, “Quantifying impact: A better metric for measuring journalism”, January 14, 2012. http://www.greglinch.com/blog/2012/01/14/quantifying-impact-a-better-metric-for-measuring-journalism/

LFA Group: Learning for Action / Bill & Melinda Gates Foundation / John S. and James L. Knight Foundation, “Deepening Engagement for Lasting Impact: Measuring Media Performance and Results,” Februrary, 2013. (Forthcoming)

Los Angeles Times Data Desk, “Complete guide to the LAFD data controversy”, Los Angeles Times, April 12, 2012 (Ongoing). http://timelines.latimes.com/lafd-data-controversy/

Mayer, Joy and Stern, Ruben, “A resource for newsrooms: Identifying and measuring audience engagement efforts” June 3, 2011, http://www.rjionline.org/sites/default/files/theengagementmetric-fullreport-spring2011.pdf

McKinsey & Company, “Learning for Social Impact”, http://lsi.mckinsey.com/

National Center for Media Engagement (NCME), “Measuring Public Media’s Impact: Challenges and Opportunities”, March 2013. http://mediaengage.org/CommunicateImpact/measure3.cfm

Ní Ógáin, Eibhlín et al., “Making an impact: Impact measurement among charities and social enterprises in the UK”, New Philanthropy Capital, October 2012. http://www.thinknpc.org/publications/making-an-impact/making-an-impact/

Peters, Jeremy W., “Some Newspapers, Tracking Readers Online, Shift Coverage”, The New York Times, September 5, 2010. http://www.nytimes.com/2010/09/06/business/media/06track.html

Peters, Jeremy W., “A Newspaper, and a Legacy, Reordered”, February 11, 2012 http://www.nytimes.com/2012/02/12/business/media/the-washington-post-recast-for-a-digital-future.html?pagewanted=all&_r=0

Pilhofer, Aron, “Find the right metric for news”, July 25, 2012. http://aronpilhofer.com/post/27993980039/the-right-metric-for-news

Priem, Jason et al., “The Altmetrics Collection”, Public Library of Science, 2012. http://www.ploscollections.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0048753

Ramsay, Clay et al., “Misinformation and the 2010 Election: A Study of the US Electorate,” December 10, 2010. http://www.worldpublicopinion.org/pipa/pdf/dec10/Misinformation_Dec10_rpt.pdf

Reisman, Jane et al., “A handbook of data collection tools: Companion to ‘A guide to measuring advocacy and policy’”, Organizational Research Services, 2007. http://www.organizationalresearch.com/publicationsandresources/a_handbook_of_data_collection_tools.pdf

Richardson, Breeze, “Measuring community engagement: A case study from Chicago Public Media,” Reynolds Journalism Institute, December 1, 2011. http://www.rjionline.org/blog/measuring-community-engagement-case-study-chicago-public-media

Rosenblum, Michael, “How to Quantify the Impact of Journalism,” March 30, 2012. http://www.nyvs.com/blog/user/michael/How-To-Quantify-The-Impact-of-Journalism

Salagnik, Matthew J. et al., “Experimental study of inequality and unpredictability in an artificial cultural market” Science 311, 854, 2006.http://brianabelson.com/assets/impact_papers/SalagnikWatts2006.pdf

Search, Jess, “Beyond the box office: New docuemntary valuations,” Channel 4 BritDoc Foundation, May 2011. http://www.documentary.org/images/news/2011/AnInconvenientTruth_BeyondTheBoxOffice.pdf

Sparkwise: http://sparkwi.se/

Spittle, Andrew, “Defining new metrics for journalism,” April 28, 2012. http://andrewspittle.net/2012/04/28/new-metrics/

Stray, Jonathan, “By the numbers, American journalism failed to inform voters,” December 29, 2010. http://jonathanstray.com/american-journalism-failed-to-inform-voters

Stray, Jonathan, “Designing journalism to be used,” September 26, 2010. http://jonathanstray.com/designing-journalism-to-be-used

Stray, Jonathan, “Does Journalism Work?,” December 14, 2010. http://jonathanstray.com/does-journalism-work

Stray, Jonathan, “Metrics, metrics everywhere: How do we measure the impact of journalism?,” Nieman Journalism Lab, August 17, 2012. http://www.niemanlab.org/2012/08/metrics-metrics-everywhere-how-do-we-measure-the-impact-of-journalism/

Stuart, E.A., “Matching methods for causal inference: A review and a look forward,” Statistical Science 25(1): 1-21, 2010. http://biostat.jhsph.edu/~estuart/Stuart10.StatSci.pdf

Tofel, Richard J., “Non-profit journalism – Issues around impact: A white paper from ProPublica,” February, 2013. http://s3.amazonaws.com/propublica/assets/about/LFA_ProPublica-white-paper_2.1.pdf

TRASI: Tools and Resources for Assessing Social Impact: http://trasicommunity.ning.com/

Ward, Nicholas/ Infomart, “Un-juking the stats: Measuring journalism’s impact on society,” October 17, 2012. http://www.infomart.com/2012/10/17/un-juking-the-stats-measuring-journalisms-impact-on-society/

Ward, Nicholas/ Infomart, “We become what we measure: Developing impact metrics for journalism,” October 3, 2012. http://www.infomart.com/2012/10/03/we-become-what-we-measure-developing-impact-metrics-for-journalism/

White, John Myles, “Bandit Algorithms for Website Optimization: Developing, Deploying, and Debugging”, O’Reilly Media, 2012. http://oreilly.com/shop/product/0636920027393.html?bB=g

WITNESS, “WITNESS performance dashboard,” WITNESS, December 2009. http://www.witness.org/sites/default/files/downloads/witness-dashboard-evaluation-2010.pdf

Zuckerman, Ethan, “Metrics for civic impacts of journalism,” June 30, 2011. http://www.ethanzuckerman.com/blog/2011/06/30/metrics-for-civic-impacts-of-journalism/